Liquor Lab’s Aaron Vaccaro Turned Cocktails into Community - Full Interview

• Aaron Vaccaro, CEO of Liquor Lab Former Topgolf exec who helped grow it from 10 to 70+ locations and $1.1B in revenue. 🍸 What You’ll Hear:

• Aaron’s journey from finance and venture capital to building experience-driven brands

• The Topgolf transformation—how it evolved from a driving range to an entertainment empire

• Why Liquor Lab is the “Topgolf of cocktails”—accessible, social, hands-on

• Cocktail classes: 90 minutes, ~$70, 3 drinks, taught by professionals in Nashville and Louisville

• Insight into cocktail formulas, mixology tips, and Aaron’s favorite: the Port Manhattan

• How Liquor Lab is adapting to changing alcohol trends—like low ABV, NA options, and Gen Z habits

• Why the focus isn’t on drinking—it’s about flavor, education, and connection

“You’re not just mixing cocktails. You’re mixing memories.”
“Most cocktails are riffs on six basic templates.”
“We want to break down barriers and make aspirational things accessible.”

• Learn how Liquor Lab builds brand loyalty through experience

• Hear how Aaron applies the same strategy he used at Topgolf to transform hospitality at scale

• 🎧 Learn more: LiquorLab.com Classes in Nashville, TN & Louisville, KY

• Follow: @LiquorLab | @TheBestWinePod

@thebestwinepod

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