Sveriges mest populära poddar
The Best 5 Minute Wine Podcast
Samhälle och kulturKonst

Pricing Psychology, Tested: How Many Did You Get Right? Claire Wang

7 min•23 juni 2026

Ten questions, two rounds, and a whole lot of uncomfortable truths about why you pay what you pay. Rusty Cellars hosts this Pop the Quiz episode pulled from Claire Wang's appearance on the show, covering everything from MRI brain scans proving price changes the actual experience of taste, to why a $5 wine beat a $45 wine in blind taste tests, to the single sentence a Chateau Pichon Baron director used to explain his entire pricing philosophy. Round two gets sharper with a true/false/both format testing anchoring effects, charm pricing, and whether higher price really does mean higher quality (spoiler: it's complicated). Claire Wang is a pricing strategist with 20 years in the field and author of the upcoming book The Price of Influence, out this September.

@thebestwinepod

Discover More from The Best 5 Minute Podcast Network:

Wine Podcast

Music Podcast

Travel Podcast


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fler avsnitt av The Best 5 Minute Wine Podcast

Visa alla avsnitt av The Best 5 Minute Wine Podcast
Why Your Kids Are Getting Sicker Younger Pt. 3
•6 min
Back Label - One Man's Palate Was Worth Millions — Here's How
•4 min
Chef Turns Your Kid's Uncrustable Into Superfood W/O Them Noticing Pt. 2
•6 min
Rare Cancer Diagnosis to Private Chef: How Chef Chuck Learned to Taste Wine All Over Again Pt. 1
•6 min
Back Label - He Punched His Brother — Then Built an Empire
•5 min
Pricing Strategist Walks Into a Wine Show-Blows Everything Up Pt. 1-4
•18 min
Back Label - The $250 Trick That Fooled Wine Spectator
•5 min
Why $9.99 Tricks Your Brain — Wine Pricing Psychology Pt. 4
•4 min
Your Brain Lying to You About Wine — The Stanford MRI Experiment Pt. 3
•6 min
Back Label - Why "Mighty Fine Wine" Is the Only Tasting Note That Matters
•4 min

The Best 5 Minute Wine Podcast med Forrest Kelly finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.