Pricing Strategist Walks Into a Wine Show — Blows Your Mind Pt. 1

Ever wonder why a $18.99 bottle feels like a deal but $19 feels like a splurge? 

There's a reason for that — and it's not an accident. Claire Wang is a pricing strategist with two decades of experience helping major brands put the right number on everything from phone plans to foreign exchange rates. She's also the author of an upcoming book, The Price of Influence: How to Move Anyone to a Yes.

In Part 1, Claire breaks down:

• Why pricing isn't manipulation — it starts with understanding what customers truly value
• The "magic number of 99" and when wineries should use it — and when they absolutely shouldn't
• How quality wines intentionally signal premium by dropping the .99
• Why when you buy a bottle of wine, you're not just buying the liquid — you're buying an experience
• How a winery's target customer determines everything about how their wine should be priced and positioned

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