Topgolf to Liquor Lab: Aaron Vaccaro Building Experiences That Stick Pt. 1
The Best 5 Minute Wine Podcast, we tee off with Aaron Vaccaro, CEO of Liquor Lab and a key player behind the explosive growth of Topgolf. Aaron shares how a career that started in finance took a hard left into the world of immersive entertainment, helping grow Topgolf from 10 locations to over 70 and more than a billion in revenue. From tracking golf balls to tracking consumer experience trends, he breaks down how food, drinks—including wine!—and pure fun became the real draw. We also chat about the surprising psychology of hitting golf balls with a glass of wine in hand, and how letting go of expectations can sometimes lead to your best performance—on the course and in business. Pull up a cocktail and press play
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