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Why $9.99 Tricks Your Brain — Wine Pricing Psychology Pt. 4

4 min•16 juni 2026

Guest: Claire Wang, an international pricing expert

 Book: The Price of Influence — available September 

Topics covered:

  • Charm pricing: why $9.99 outsells $10.00
  • The Stanford experiment proving price changes how wine tastes
  • Anchoring effect: seeing a high price first makes the next one feel like a deal
  • Why "limited time" scarcity is mostly psychological
  • Free shipping vs. price cuts — which moves product more
  • The uncomfortable truth about "rational" consumer decisions

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