How Solana Looks at DeFi and Leads Crypto Marketing with the Community in Mind

Matty Taylor, Head of Growth at Solana Labs, shares how and why community drives the growth of Solana. We also discuss some of the challenges with trying to shift to a decentralized company / model, and why having a great user experience is even more crucial in building trust within a DeFi application. In this episode we also discuss:

• Ways that crypto marketing differs from traditional marketing
• How Web3 is the future of crypto advertising
• Why Matty thinks Crypto is having its 'iPhone moment'
• Market factors in educating consumers and sparking interest in crypto
• Underscoring the importance of the Brave and Solana partnership (announced at WebSummit in Portugal)

Guest Bio:

Matty Taylor is the Head of Growth at Solana Labs, and has been obsessed with cryptocurrency ever since he wrote his undergraduate thesis on the economics of Proof-of-Work consensus mechanisms. Prior to his role at Solana Labs, Matts worked at 0x and Square.

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About this Show:

The Brave Marketer podcast is hosted by Donny Dvorin, VP, Head of Sales at Brave Software - the makers of the privacy-respecting browser with a built-in ads platform that rewards users for their attention with the Basic Attention Token. Brave is at the forefront of a new online privacy frontier and has unique insights into the future of marketing and advertising in a cookieless world.

Music by: Ari Dvorin