P&G Beauty: Experimenting w Virtual Gaming and Shifting to Privacy as a Mandate

Sergio DosSantos, Director of Technology and Digital Transformation at Procter & Gamble Beauty, shares how he convinced senior leadership to take a risk and launch a branded campaign inside Second Life's virtual world. He also shares his perspective on why privacy is a mandate, and how first-party data plays an integral role in any marketing strategy.

In this episode we also discuss:

• P&G's responsible beauty initiative and how they're building an inclusive brand and collection of products
• Earning consent from consumers through active participation in data collection
• Why personalization will play a big role in how brands and advertisers will be able to reach consumers in the future
• How to leverage first party data to better understand consumers

Brave Pick: This week's Brave Pick of the Week is Herotainment. Check out their website here.

Guest Bio:

Sergio DosSantos is the Director of Technology and Digital Transformation at Procter & Gamble Beauty. Sergio was born and raised in Venezuela where he graduated as an Electrical Engineer and first joined the team at P&G. Shortly after Sergio moved abroad into different international assignments in Western Europe and is currently located in Geneva, Switzerland at the European Headquarter for P&G.

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About this Show:

Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.

Music by: Ari Dvorin

Hosted by: Donny Dvorin