The Bulletproof Musician

A Self-Talk Tweak to Boost the Odds of Achieving Your Goals

7 min • 13 april 2025

My daughter and I have been binge-watching past seasons of The Amazing Race for some months now, and the psychology nerd in me has become increasingly fascinated by one particular aspect of the show.

The participants’ self-talk.

As in, what do participants say when they run into a task that feels impossible or beyond their abilities?

“I can’t”

When participants start saying “I can’t,” they often stop trying and appear to be on the verge of quitting altogether. After all, “can’t” is a pretty disempowering word.

The reality of course, whether it’s eating snake meat or swimming laps in a bog or bungee jumping into a ravine, is that when push comes to shove, they discover that they absolutely can do these things.

So how much of an effect does self-talk like this have on us, actually?

Well, a 2011 study found that when participants replaced the word “can’t” with 🫢🫢🫢🫢, they were eight times more likely to achieve their goals!

Get all the nerdy details here:

A Self-Talk Tweak to Boost the Odds of Achieving Your Goals

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Want to perform up to your full abilities more consistently? Learn how, with evidence-based strategies that will accelerate your learning, and help you overcome performance anxiety, focus past distractions, quiet your inner critic, and play more confidently.

Check out the live online mental skills “Essentials” course which begins July 22nd, 2025: bulletproofmusician.com/essentials

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