Cédric Charbit: "Balenciaga: From Hype to Timelessness" | VOICES 2021

We often think of hype as the antithesis of timelessness, especially in fashion. Chunky dad sneakers and sweatshirts emblazoned with logos, versus little black dresses and classic tailoring. But how can one brand straddle both?

At BoF VOICES 2021, CEO of Balenciaga Cédric Charbit, discusses the brand's business vision, and how a soon-to-be 103 year old luxury house continues to shape the discourse.

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