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The CEO Retort with Tim El-Sheikh
The CEO Retort with Tim El-Sheikh

Is Apple Running Away from AI?

36 min•9 juni 2025

Om avsnittet

On the day of Apple's highly anticipated WWDC 2025 event, with major announcements of redesigned products and operating systems. AI is nowhere to be seen.

So I discuss Apple's position in the AI market and whether they have decided to prioritise trust in their AI approach over hype. I certainly hope so. But let me know if you agree/disagree with my arguments.


Timestamps:

(00:00:00) – Preview

(00:01:03) – Why did Tim disappear for 5 weeks?

(00:03:07) – New Weekly Podcast Scheduling

(00:06:08) – Apple's Position in the AI Landscape

(00:10:21) – Current AI Challenges that Apple Might Recognise

(00:14:58) – How People's Perceptions about AI Worsened

(00:18:02) – Don't Confuse AI with Robotics. They're Very Different!

(00:21:17) – What Businesses Really Think About AI?

(00:23:51) – Apple's Possible Repositioning on AI

(00:26:35) – Your AI Strategy Must Prioritise Customer Sentiments and Costs

(00:28:32) – AI's Reputation is Destined for Fate as Crypto

(00:32:59) – The Future of AI and Apple


Episode Notes & Citations:

https://ceoretort.com/podcast/solo/2025/06/09/is-apple-running-away-from-ai/


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