Adam Lisagor, director and founder of Sandwich Video, on starting his commercial company, working with DPs Rachel Morrison and Charles Papert, using humor to sell products

Sandwich's commercials and video spots are typically funny, bold, and colorful. Adam Lisagor started the company ten years ago, directing and acting in many of the ads to save money. The first professional DP Adam hired was his college friend, Rachel Morrison. Another frequent cinematographer for Sandwich commercials is Charles Papert, the DP behind Key and Peele.