Lori Schmon

🎙️ New Episode Out Now: Director Lori Schmon on Creative Values, Agency Life, and Super Pretzels 🥨🎬

Lori pulls back the curtain on the pros and cons of directing within an agency—from being part of the process early on to navigating triple-bid client requirements that can limit opportunities. She opens up about how becoming a mother reshaped her creative lens, emphasizing the power of values in storytelling and the ongoing challenge of bringing emotional depth into product-driven work. We also dive into the behind-the-scenes of a whimsical Super Pretzel spot she directed—featuring LED walls, tight timelines, and clever production design that turned budget constraints into creative opportunity.

Follow Lori:

Instagram @lori_schmon

https://www.lorischmon.com/