TCC Podcast #185: Building a Healthy Copy Career with Darren Hanser

Health copywriter, Darren Hanser, is our guest for the 185th episode of The Copywriter Club Podcast. We recently met Darren at an event in Las Vegas, then again at The Copywriter Club In Real Life and after chatting, we knew we had to have him on the show. Darren has built a solid copy business and we got him to share how he did it. Here's what we talked about: •  why he may have been destined to become a copywriter even as a child •  the google search term that led him to a career as a copywriter •  how he made more than $98,000 in a weekend… to prove he could write •  how he learned to come up with lots of good ideas •  the importance of the mechanism and how Darren uses it in his copy •  his “double down” approach to finding more copy assignments •  his “leap frog” approach to investing in the next thing •  how he got a client to pay for his first copy coach •  what his business looks like today and where his income comes from •  his writing process from research to delivery •  depression, darkness and overwhelm and having to ask for help •  why he attends events and masterminds when his business is already doing well •  his take aways from The Copywriter Club In Real Life •  the three things you must do to succeed as a copywriter •  how Darren structures his fees—a lesson he learned in the insurance industry •  what it’s like to look like Seth Rogan •  what’s next for Darren in his business this year This is another good one. To hear it, click the play button below, or scroll down for a full transcript. And consider subscribing on your favorite podcast app so you don't ever miss an episode.   The people and stuff we mentioned on the show: Ask by Ryan Levesque Dan Ferrari Justin Goff Stefan Georgi Dean Jackson's Naked Truth Letter Copy Chief Live Kim Krause Schwalm Kaitlyn Parker Darren's website darrenhanser.com 15minuteemails.com Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Kira Hug:   This episode is brought to you by The Copywriter Accelerator, the 12-week program for copywriters who want to learn the business skills they need to succeed. Learn more at thecopywriteraccelerator.com. Rob Marsh:   What if you can hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes and their habits, then steal an idea to inspire your own work? That's what Kira and I do every week at The Copywriter Club Podcast. Kira Hug:   You're invited to join the club for Episode 185, as we chat with health supplement copywriter Darren Hanser about writing for wellness and info products, how he commands high fees for the work he does, what he's done to grow his business, and what it's like to be Seth Rogan's doppelganger. Welcome, Darren. Rob Marsh:   Hey, Darren. Darren Hanser:   Had to throw that in there, right? Kira Hug:   You gave that piece of information to me. Darren Hanser:   It's great to be here. Rob Marsh:   That's probably where we should start. Kira Hug:   Yeah, exactly. Darren, we met you in Las Vegas not too long ago. We were fast friends and then we saw you again a couple weeks later at TCC in real life before the world shut down. Today, I'm excited to just dig more into your story and what you've done to grow. Why don't we kick it off with how you became a copywriter? What's your story? Darren Hanser:   What's your story? It's funny, because that's the question I ask people and it gets them talking. But when people ask me that I stumble sometimes. Kira Hug:   It gets you talking, it's going to get you talking, yeah. Darren Hanser:   It's gets me talking. The earliest I remember I was always in a sales mentality, just in my own mind. Even as a young child, I was always trying to persuade my parents to do things and I would come up with these arguments, I would come up with these very logical and emotional appeals...