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The Covenant Cast

170: Previews as Promotion - FAB Case Study

55 min • 16 april 2021

Tabletop games have relied on a number of promotional tools throughout their history, and content previews are at the top of the list. Having now experienced the Flesh and Blood approach of a big "preview season" right before release, we discuss when this tactic works, why it works, and the more general tabletop marketing considerations that publishers and retailers should consider.

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