Claire Blyth on Why PR Still Matters in the Age of AI

In this episode of The Creative Boom Podcast, Katy Cowan chats with Claire Blyth, founder of Red Setter, the PR agency championing design.

Claire reflects on how the industry has transformed since she started out – from mornings spent clipping newspapers to today's reality of AI search and zero-click content. She shares why human connection still matters more than ever, how design needs a stronger voice in business, and why many agencies are asking the same hard question: what's the point of PR anymore?

Their conversation ranges from the decline of traditional media and the rise of generative AI, to the new skills agencies need to survive. Claire also speaks candidly about her own journey... from overcoming a fear of public speaking to building confidence as a leader, and why being direct is often the kindest approach.

It's a thoughtful, optimistic episode that explores the future of PR and marketing, the resilience of creativity, and how to find clarity in a world full of noise.