Ep 269: PJ Richardson, Laundry co-founder on playing in the chaos of agency creativity

PJ Richardson discovered graffiti. It brought him fulfilment when chaos was present in his early life.

The chaos hasn't gone away; it has only changed shape and form. We discuss his journey from painting walls to leading a Los Angeles-based motion and design studio, what today's chaos looks like, and how he finds the space to create great art within it in the commercial world.

We discuss:

• Trauma and resilience
• Abandon mindset when all else seems lost
• The need to create 'sandboxes' and 'playgrounds' to avoid stifling creativity with procedure and protocol.
• Laundry's conception and evolution.

https://www.laundry.studio/

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