Why live streaming is the next creator goldmine ft. Taylor Craig

Taylor Craig is the co-founder and head of content at Launch Live Now, a live streaming production company pioneering the social media live show format. He and Francis get into why niche live streaming is becoming a real business, how you measure and sell a live audience when the viewer counts look small, and how creators can tell whether converting their video podcast into a live show is worth it.

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Taylor Craig

• Launch Live Now 

• LinkedIn 

• X 

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Timestamps

00:00 Introducing Taylor Craig

00:56 Interactivity is the future

02:53 Why live stream audience value is so high

08:40 Behind the scenes of a well produced live show

18:22 When should a podcast become a live show?

21:43 The best social media platforms for livestreaming

26:04 Who are the best creators for livestreaming?

34:03 How livestreaming makes money

40:23 The skills and tools needed for livestreaming

45:05 Who watches live streams and nichecasts?

49:39 The next decade of livestreaming and nichecasting