AirTags 2, Apple’s ENTIRE 2026 product roadmap, & my new camera! (CultCast #735)

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This week:

• A deep dive into Apple’s new Creator Studio and whether it’s actually a good value for creative professionals
• Everything you need to know about AirTag 2!
• Not one but TWO new MacBook Pros are likely coming this year.
• A rundown of 20+ Apple products expected to launch this year, from Macs and iPads to totally new stuff.
• Google’s new $7.99 AI Plus plan and what it says about the rapidly heating AI arms race
• Revelations from my trip to Stockholm using my $2K mirrorless vs my iPhone 17 Pro camera

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This week's stories

Apple Creator Studio review: Incredible value for most creative pros

https://appleinsider.com/articles/26/01/28/apple-creator-studio-review-incredible-value-for-most-creative-pros

10+ Things to Know About the New AirTag 2

https://www.macrumors.com/2026/01/26/10-things-to-know-about-the-new-airtag-2/

Apple Reportedly Aiming to Upgrade the MacBook Pro Twice This Year

https://www.macrumors.com/2026/01/25/macbook-pro-two-upgrades-in-2026-rumor/

Apple to Launch These 20+ Products This Year

https://www.macrumors.com/2026/01/25/rumored-apple-products/

Google Brings Cheaper $7.99 'AI Plus' Plan to 35 Countries, Including U.S.

https://www.macrumors.com/2026/01/27/google-ai-plus-plan-expansion/