Onboarding is a Party And Bookbeat Forgot to Say Hi

I signed up for two audiobook free trials. I only kept one.

This episode unpacks why I deleted Bookbeat and became a paying subscriber of Storytel — all because of their onboarding experience.

From chaotic libraries to curated welcomes, I explore how intentional and crafted design choices shape business outcomes — and what it really means to say “hi” to your users.