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How a 12-person team manages 17,000 stores

53 min2 februari 2026

Craig Dubitsky is the Founder of Hello Products (sold to Colgate) and the strategic mind behind the iconic EOS lip balm spheres. Now, he’s the Co-Founder of Happy Coffee alongside Robert Downey Jr. I ask Craig how a 12-person team gets product into 17,000 stores and how NetSuite saved his operations when hypergrowth literally broke their systems.

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