Levi Strauss & Co.’s Dr. Katia Walsh on Using AI and Analytics to Create Cutting-Edge Customer Experiences

Your data will never be clean and it will never be perfect. So how do we create meaningful models anyway? As Dr. Katia Walsh puts it, data leaders are facing a “tsunami of data.” But that tsunami shouldn’t stop you from testing, iterating, and moving quickly. Dr. Walsh is the Chief Global Strategy and AI Officer at Levi Strauss & Co. and today she shares how her team has leveraged a mindset of “think big, start small, scale fast” to create cutting-edge data models and digital capabilities quickly. 

Tune in to learn:

• (4:22) Why every business is a data business and how building out new digital and AI capabilities is about improving the 3Cs (connections, commerce, and creation.)
• (8:21) How Levi Strauss & Co. leverages data to create custom experiences no matter where a customer engages with them. As Katia says, “It’s not business; it’s personal.”
• (18:43) Why Katia’s motto is “think big, start small, scale fast.”
• (19:43) What do when you don’t have perfect data (and why you will never truly have perfect data).
• (27:55) Where to look for your organization’s next data leader - it’s not where you think.
• (30:36) How Levi Strauss & Co. is using bootcamps to increase data literacy at every level of the organization.

Mentions:

• Levis.com

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