Ep 10. AI Innovation That Delivers: How to Align Strategy, Adoption, and Business Value - The Data Playbook Podcast with Kris Peeters & Joris Renkens

In this episode of The Data Playbook, we explore what it really takes to turn AI into meaningful business impact.

Host Kris Peeters talks with Joris Renkens, founder of AI product studio Guatavita, about how organizations can build AI solutions that truly work in practice.

They discuss:

• Why innovation starts with the right problem, not the latest tech
• How to validate adoption early, before writing complex models
• What makes a high-performing AI product team
• How to manage technical debt while moving fast
• Why flexible strategy matters more than fixed roadmaps

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