#40 How to Attract Venture Capital for Your Startup Today! | Kelly Reeser

Most venture capital firms operate from a position of superiority…founders need them more than they need founders. Kelly Reeser from Tech Farms Capital has built her entire investment philosophy around the opposite approach: coming alongside entrepreneurs as a support system first, investor second. In this conversation, we dive deep into how her background in economic development shaped her unique perspective on venture capital, why she looks for "perspicacity" in founders (that Wayne Gretzky-like ability to skate where the puck is going), and how her children became her first investors with $152.56.

Connect with Kelly Reeser:

Website: https://bit.ly/4nv0E6C 

Facebook: https://bit.ly/46kTkDH 

X.com: https://bit.ly/4mehXrT 

LinkedIn: https://bit.ly/3VUGDus 

Timestamps:

00:00 Intro of Show

01:57 Kelly Reeser’s Entrepreneurial Journey

09:19 Engaging Her Children in their Business

15:26 Authentically Living Out Faith 

20:16 Starting Out their First Fund

21:33 Metrics of Venture Capital Investing

25:36 Building a Scalable Firm

29:46 Venture Capitals as a Relationship-Driven Business

32:41 Green Flags to Look Out For in Capital Investmenting

34:53 What Does a Dream Team Comprise of?

41:41 Importance of Successful Exits

45:36 Assessing Founders’ Characteristics 

53:08 Red Flags to Look Out For in Making Deals

56:38 Ego vs. Humility in Business

1:02:59 Connect with Kelly Reeser

Watch the “David Guttman Podcast” every Tuesday at 8AM EST on YouTube https://bit.ly/3ZGK2yv

Connect with David Guttman

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