#46 TikTok Live Shopping Is The $600B Opportunity Most Entrepreneurs Are Missing! | Andrew Schaberg

While everyone obsesses over AI and crypto, a $600 billion market shift is happening right under their noses on TikTok, and Andrew Schaberg positioned himself at the center of it before most people even understood what live shopping was. As CEO of one of the first live shopping companies in the US, Andrew has built the infrastructure that could make his business the perfect acquisition target for any major multimedia company looking to compete in social commerce. 

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Timestamps

0:00 - Intro of Show 

1:40 - Military Brat Childhood and Early Entrepreneurship 

4:41 - Growing Up Around Wealthy Families 

8:00 - Basketball Career and College Recruitment 

10:52 - West Point Experience and Leaving 

14:55 - Mentorship and CEO Groups 

17:30 - Professional Success vs Personal Life 

20:10 - Basketball Players and Flow State 

22:57 - Wrestling Story and Winning Mindset 

25:55 - Ego and Business Decisions 

29:25 - Ice Cream to Mortgage Industry 

33:58 - Breakthrough Moment as Top Performer 

36:02 - Opening Mortgage Company with $10M Credit 

38:12 - 2008 Crisis and Pivot to Cleaning Business 

40:49 - Digital Media and Fantasy Sports 

41:20 - TikTok Live Shopping Explained 

44:16 - Raising Entrepreneurial Children 

46:11 - Twenty-Year Marriage Partnership 

50:00 - Future Priorities and Family Presence 

53:37 - Health and Business Sacrifices 

55:12 - Teaching Children Through Mentors 

57:28 - Nothing to Lose Mindset 

59:28 - Consulting Approach and Strategy 

1:03:18 - Connect with Andrew

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