Global Irish Soft Power

What does Ireland do for the Irish Diaspora? Here's an idea: why not use Ireland as the re-charging battery for the Irishness of the Global Irish Tribe? Let's use Biden’s visit to Ireland this week to think about how we harness the soft power of Ireland's greatest and unique asset: the tens of millions people around the world who identify as Irish. Soft power is the power of imagination, and in the future a country's soft power will become much more important for our economy. Hope you enjoy this one.

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