Ep. 13: Why Breath Matters w/ Dr. Jana Reiger

In Today’s Episode: Why Breath Matters Join us as we talk with Dr. Jana Reiger, founder of TrueAngle and creator of Breth, a groundbreaking wearable that helps people optimize their breathing using haptic technology. Dr. Reiger shares how her personal experiences with anxiety and her background in respiratory kinematics led her to develop solutions that empower people to take control of their breath, health, and stress levels. Key Takeaways from Today’s Episode: -Breathwork is more than just deep breathing—most people unknowingly breathe inefficiently -Entrepreneurship is a highly creative process, requiring adaptability, especially in health tech -The future of wellness is data-driven Questions We Answer in This Episode: -How does breathwork impact anxiety, stress, and overall health? -What are the biggest misconceptions about breathing and breath training? -How is technology transforming personal wellness and healthcare accessibility? (0:00) Introduction to the Decision Lab Podcast and guest Dr. Jana Reiger (1:54) Dr. Jana Reiger's background, journey in health tech, and personal experiences with anxiety (5:35) Development of TrueAngle's first product and the connection between anxiety, breathing, and swallowing (9:43) Misconceptions about breath work and overview of the breath device (17:21) Data collection, future integrations, and transitioning from academia to entrepreneurship (23:55) Advice for new entrepreneurs in health and biotech sectors (27:29) The future of health tech, real-world data, and the role of AI in healthcare (30:59) Rapid fire signature questions and closing remarks