The Decision Lab Podcast

Ep. 16: The Neuroscience of You w/ Ariel Garten

62 min • 25 februari 2025
In Today’s Episode: The Neuroscience of You Join us as we talk with Ariel Garten, neuroscientist, entrepreneur, and founder of Muse, who shares her journey from fashion design to neuroscience and how she built a groundbreaking brain tech company that helps people improve focus, meditation, and mental well-being. Key Takeaways from Today’s Episode: -You don’t have to choose between creativity and science—Ariel shares how she fused both to innovate in brain health. -How Muse, a brain-sensing headband, uses real-time neurofeedback to enhance meditation and sleep. -The neuroscience behind stress, anxiety, and how meditation physically changes your brain over time. Questions We Answer in This Episode: -Would you have guessed Ariel would end up here? -How does Muse measure brainwaves, and why does it help with meditation? -What does the future of neurotechnology look like, and how will it shape our daily lives? (0:00) Welcome and introduction to Ariel Garten (4:19) Ariel's journey from middle school to entrepreneurship (8:38) Mental health and blending fashion with technology (15:36) The creation and focus of Muse (20:26) Feedback and impact of Muse on meditation (21:39) Meditation for different age groups (26:58) Neuroscientific insights on meditation benefits (31:09) Muse's brainwave measurement technology (34:55) Brainwaves explained and Muse's target audience (39:53) Muse S for sleep and brain health (41:30) Real-world customer experiences with Muse (42:32) Validating Muse for market readiness (44:35) The role of independent studies in product credibility (45:59) Insights on brain health and personal discoveries (47:26) The evolution of AI and neurotechnology (51:06) Expanding accessibility to neurotechnology (54:31) Signature questions and Ariel's personal insights (57:03) The concept of a personal advisory board (1:00:39) Closing thoughts and audience engagement

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