Ep. 25: Are You Addicted to Distraction? w/ Marco Rullo

In Today’s Episode: Are You Addicted to Distraction? Join us as we talk with Marco Rullo, founder of Kokoro and a visionary at the intersection of behavioral economics, innovation, and holistic wellness. Marco shares his powerful personal story and the neuroscience-backed mission behind Kokoro — a platform designed to reclaim your attention and rebuild your mind, body, and spirit. Key Takeaways from Today’s Episode: -Why distraction is the real competitor in wellness — not other apps -The psychology behind daily rituals that stick -How Kokoro blends science and accessibility to reach people where they are Questions We Answer in This Episode: -Why are we so uncomfortable with stillness? -What makes a wellness tool actually work in real life? -How can we protect our attention in a world that constantly hijacks it? (0:00) Introduction and welcome to Marco Rullo (1:52) Marco's background and mental wellness journey (7:02) Behavioral economics in team building and Kokoro's principles (14:48) Kokoro's meaning and key learnings (21:41) Strategies for standing out in the wellness market (28:21) The role of design in wellness platforms and identifying the target customer (34:39) Challenges in mindfulness and Marco's personal practices (42:22) Scientific backing and measuring user outcomes in Kokoro (46:09) Kokoro's new app launch with AI features and legal considerations (51:25) Kokoro's future and signature questions (54:24) Hosts' personal challenges and signature question insights (59:32) Final signature question and next episode teaser (1:01:18) Closing and Kokoro's call to action