Ep. 32: Can Snacks Boost Your Brain? w/ Chris Bernard

In Today’s Episode: Can Snacks Boost Your Brain? Join us as we talk with Chris “Bernie” Bernard, co-founder and CEO of MindRight, who shares his incredible journey from building a global snowboarding brand to pioneering brain-boosting snacks. Bernie reveals how personal struggles with burnout and brain fog inspired him to dive deep into the world of nootropics, adaptogens, and transparent supplement manufacturing. Key Takeaways from Today’s Episode: -How Bernie turned a chance street encounter into a lifelong love and a business pivot -The biggest problems with today’s supplement industry (and how MindRight is fixing them) -Why clinically backed ingredients and third-party testing are non-negotiables for long-term brain health Questions We Answer in This Episode: -What makes a nootropic snack actually effective? -How do you go from idea to a product on the shelf (with Rob Dyrdek involved)? -What shady practices should consumers watch for in supplements and food labels? (0:00) Introduction and preview of the episode (0:32) Welcoming Bernie Bernard and surprise message (3:02) Bernie's secret to a long, happy marriage and balancing life (5:06) Bernie's career journey and transition to wellness industry (13:07) Discovering nootropics, adaptogens, and MindRight's inception (20:34) MindRight's funding, launch, and partnership dynamics (24:02) Brand development and MindRight's mission (28:07) MindRight's product development and market focus (34:08) In-depth look at the formulation process (38:43) From concept to market and industry comparison (41:09) Entrepreneurial advice and tackling industry issues (41:40) Third-party verification and lab insights (43:38) Anticipating future research and clinical studies (45:25) Marketing and scientific transparency (48:38) Introduction to the Zapp family and guayusa (51:28) Product safety, side effects, and consumer skepticism (54:09) Root causes of health issues and supplement breaks (59:03) Managing marketing claims and company growth (1:01:44) Evolving trends in health and wellness consumer goods (1:03:36) Strategic partnerships and the rise of personalization (1:05:38) Lightning round on health myths and industry secrets (1:09:23) Listener engagement and guest interactions (1:12:03) Interview wrap-up and lab results section (1:13:07) Product rating and final purchase decision (1:15:42) Industry insights and episode takeaways (1:17:03) Podcast conclusion and call to action