Ep. 42: Are Marketers Hacking Your Brain? w/ Dr. Christophe Morin

In Today’s Episode: Are Marketers Hacking Your Brain? Join us as we talk with Dr. Christophe Morin, neuroscientist, author, and pioneer in neuromarketing, who shares his insights on how marketing campaigns use brain science to influence your decisions — often without you realizing it. Key Takeaways from Today’s Episode: -The primal brain’s dominant role in how we make purchasing decisions -Why emotional arousal, not logic, drives consumer behavior -How marketers use neuromarketing and AI to influence choices — and how to protect yourself Questions We Answer in This Episode: -What is neuromarketing and how does it work? -Can marketers truly “hack” your brain and nudge your behavior? -How can consumers become more conscious and resistant to manipulation? (0:00) Introduction to neuromarketing with Dr. Christoph Morin (0:34) Dr. Morin's background and collaboration on a neuromarketing study for Facebook (4:00) Facebook ad effectiveness study and narrative transportation (7:31) Primal brain, mirror neurons, and Dr. Morin's journey into neuroscience (10:13) Writing "Neuromarketing" and the neuroscience behind consumer behavior (20:03) Ethical considerations and simplified principles of neuromarketing (25:03) The dual brain model's impact on decision-making and the role of emotions (29:03) Evolution of AI and biometrics in neuromarketing (33:36) Measuring emotional arousal, facial coding, and EEG applications (38:30) Reliability and ethical guidelines in neuromarketing techniques (46:18) Social media, minors, and myths in neuromarketing (52:01) Debunking left vs. right brain and discussing brain function and intelligence (59:00) Dr. Morin's personal journey with Tourette’s syndrome and neuromarketing fundamentals (1:02:03) Pain, claim, gain framework and the six stimuli for effective messaging (1:06:18) Making messages memorable and the importance of emotions in marketing (1:19:24) Visual systems, merging neuromarketing with AI, and personal growth during COVID (1:24:41) Writing "The Serenity Code," combining neuroscience with spiritual traditions (1:34:58) Retreat center, soul centered psychology, and studying LSD (1:41:32) Free webinars, the Enneagram course, and personality neuroscience (1:44:30) Closing remarks, guest resources, and future collaboration