Ep. 47: Is Your Data a Weapon? w/ Rob Turley

In Today’s Episode: Is Your Data a Weapon? Join us as we talk with Rob Turley, founder of RevOps Hitman Consulting and veteran in AI and data strategy, who shares his insights on how consumer data is collected, used, and potentially weaponized in today’s digital world. Key Takeaways from Today’s Episode: -The shocking extent of what companies know about you — from your income to your favorite hobbies -How data aggregation is shaping marketing, politics, and even global conflict -Practical ways to protect your digital identity and make informed choices online Questions We Answer in This Episode: -Who’s collecting your data, and what are they doing with it? -Can data really be weaponized to manipulate societies? -What steps can consumers take to opt out and stay safe? (0:00) Introduction to the episode and guest Rob Turley (1:04) Rob Turley's background in software and data (3:57) RevOps Hitman Consulting and ethical data usage (7:26) Understanding data brokerage and consumer data collection (11:20) Data privacy regulations and open banking concerns (16:40) Consumer attitudes and data weaponization (20:08) Protecting personal data in finance and social media (25:05) Data usage in health and wellness marketing (27:08) The human impact of consumer data tracking (29:57) Managing the risks and benefits of data tracking (33:41) Future trends in data security and positive data innovation (39:05) Misinformation and the challenges of AI-generated content (41:10) The impact of social media algorithms on content creation (44:27) Lightning Lab: Debunking myths in data privacy and content strategy (48:11) Understanding revenue operations (rev ops) (49:45) Where to find Rob Turley and closing remarks