Ep. 57: Is This the End of Alcohol? w/ Sam Moore

In Today’s Episode: Is This the End of Alcohol? Join us as we talk with Sam Moore, founder and CEO of Hazlo, who shares his journey from high-paying corporate jobs to creating a non-alcoholic beverage designed to boost your mind, body, and mood. Sam opens up about breaking free from societal expectations, the mental challenges of chasing external validation, and the science-backed ingredients behind Hazlo. Key Takeaways from Today’s Episode: -How leaving “dream jobs” at top companies led to a more fulfilling life and business. -The benefits of adaptogens like ginseng, ginkgo, and holy basil for stress and brain health. -Why creating a non-alcoholic drink that actually supports well-being could change the way we socialize. Questions We Answer in This Episode: -What happens when you walk away from the career everyone else wants for you? -Can a drink really help reduce stress and improve mental clarity? -How do you build a wellness product people actually want to drink? (0:00) Hazlo sponsorship introduction (0:51) Welcoming and background of Sam Moore (2:35) Transition to consulting, finance, and entrepreneurship (6:21) Anti-money laundering project to pivot (10:11) Moving to San Francisco and working (15:02) Discovering a passion for entrepreneurship (16:46) Mental health challenges and the quest for external validation (20:46) Realizations and overcoming the need for external validation (29:59) Navigating career changes, doubts, and the power of journaling (33:31) Introduction to Hazlo beverages and the shift to the beverage industry (36:00) Recognizing the impact of alcohol and initial struggles (43:31) Meeting Eden and the pivotal moment for Hazlo (45:59) Developing the Hazlo brand and first flavor (50:43) Experiments with adaptogens and customer experiences (58:47) Potential side effects, benefits, and market strategy for Hazlo (1:04:11) Addressing skepticism, consumer education, and health claims (1:08:55) Marketing strategy and future plans for Hazlo (1:12:34) Considerations for new ingredients and thoughts on wellness trends (1:14:53) New flavor announcement and strategic partnerships (1:17:28) The importance of providing value and personal mindfulness practices (1:24:52) Lab results, host reflections, and transparency in consumer decision-making (1:30:17) Conclusion, listener engagement, and sign-off