#49 - Apple fixed Siri, but that's not its biggest AI story - Sabrina Ortiz

At Apple Park, Jason Hiner and Sabrina Ortiz sat down for a special episode of The Deep View Conversations at the end of WWDC 2026 to break down Apple's biggest AI announcements.

After two years of delays, promises, and mounting pressure, Apple finally delivered the Siri and Apple Intelligence experience we've been waiting for. But the bigger story may be how Apple is bringing AI to everyday users without forcing them into chatbots, new apps, or complicated workflows.

In this conversation, Jason and Sabrina unpack the most important announcements from WWDC, debate Apple's approach to AI, and explore where Apple's strategy differs from OpenAI, Google, Anthropic, and the rest of the industry.

Topics covered include:

• Why Apple's new Siri is a much bigger deal than it looks
• How 'Personal Context' is Apple's biggest AI advantage
• Why Apple is betting on features over chatbots
• The role of privacy, trust, and Private Cloud Compute
• Why Spatial Reframing is Apple's most innovative AI feature
• How Apple Intelligence works with Apple's Foundation Models and Google Gemini
• The AI upgrades coming to Photos, Safari, Messages, Writing Tools, and Mac
• Why Jason thinks Apple needs a stronger AI agent strategy
• Why Sabrina believes Apple is right to avoid AI buzzwords
• What WWDC revealed about the future of AI on iPhone, Mac, Vision Pro, and beyond
• The biggest wins, misses, and unanswered questions from Apple's AI roadmap

If you're trying to understand where AI is actually headed, beyond the hype cycle, this is an episode you won't want to miss. Whether you're an Apple user, an AI enthusiast, a developer, or simply curious about how AI will show up in everyday life, this conversation offers one of the clearest perspectives on Apple's next chapter.

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