Dr. Wendy Lynch on Making Data Driven Decisions | Ep 1180

In this episode of The Digital Executive, host Brian Thomas sits down with Dr. Wendy Lynch, researcher, author, and pioneer of “analytic translation.” Wendy explains why most data and AI initiatives fail—not because of technology gaps, but due to miscommunication between business leaders and technical teams. Drawing on more than 30 years of experience with Fortune 100 companies, she shares how asking the right questions, building trust, and providing context can dramatically improve decision-making. Wendy also discusses board-level pressures around AI, why AI is as much a cultural shift as a technical one, and what leaders must do now to prepare for the future of analytics and AI.

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