Jim Kras: The New Age of Farming | Ep 1224

In this episode of The Digital Executive, host Brian Thomas speaks with Jim Kras, CEO of Edible Garden, shares how controlled environment agriculture is reshaping the future of food. Drawing on his background in consumer brands and advertising, Jim explains how consistency, freshness, and trust are critical in today’s supply chain—and why traditional farming struggles to deliver all three. He dives into how Edible Garden uses ag-tech, patented systems, and local greenhouse operations to ensure transparency, food safety, and over 98% fulfillment rates. Looking ahead, Jim explores how climate change, consumer demand for cleaner food, and supply chain volatility will accelerate the shift toward indoor, tech-driven farming as a reliable way to feed a growing global population.

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