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Paul Breitenbach on: Predicting Business Outcomes | Ep1192

12 min•2 februari 2026

In this episode of The Digital Executive, Brian Thomas speaks with Paul Breitenbach, CEO and founder of r4 Technologies and a Priceline co-founder, about turning data into real-time decisions at scale. Paul shares how predictive analytics transformed travel commerce, why enterprises should augment—not replace—legacy systems, and the biggest mistakes companies make with AI. He also explains why AI success is a cultural shift, not just a technical one, and how putting business users in control drives true competitive advantage.

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