Ep 2: AI isn’t just changing sports. It knows what fans will watch | AI in Sports | Mario Leo

An in-depth conversation on how data, AI, and human psychology are redefining modern sports. In this episode of Digital Storm Weekly, Mario Leo (CEO Result Sports) shares lessons from more than a decade at the intersection of sport, technology, and digital strategy — from measuring real fan engagement to turning data into sustainable revenue. We explore why follower counts alone don’t drive value, how AI already outperforms humans in key areas of sport, and what future sports leaders must understand about algorithms, audiences, and monetization. A must-listen for anyone working in sports, media, marketing, or leadership who wants clarity instead of buzzwords.

Follow: Mario Leo: https://www.linkedin.com/in/marioleo/

RESULT sports: https://www.linkedin.com/company/result-sports/

Dr Joerg Storm: https://www.linkedin.com/in/joergstorm/

Lucas Storm: https://www.linkedin.com/in/lucas-storm/

Paul Storm: https://www.linkedin.com/in/paul-storm/