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The Eco Well podcast

Beauty's Issue with Snowballing Misinformation with Michelle Niedziela PhD

51 min20 maj 2025

Beauty has a misinformation problem. In my latest podcast, we take a look at the issue from a behavioural science POV with behavioural neuroscientist and consumer researcher, Michelle Niedziela, PhD. How is misinformation influencing consumer AND brand behaviour, why has misinfomation snowballing been such an issue, how is misinformation impacting beauty innovation and business bottom lines, and more.

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