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The Ecommerce Toolbox: AI in Retail
NäringslivTeknologi

E-commerce Expert Christopher Cowger of Dell: Balancing Hyper-Personalization with Customer Trust

23 min•1 maj 2024
In this episode, Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell, to discuss:

  • Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team
  • How generative AI is taking e-commerce into a new paradigm
  • The ways generative AI can be utilized to connect the front and back end of Dell’s operations
  • Balancing the line between personalization and building brand identity

The Ecommerce Toolbox: AI in Retail is handcrafted by our friends over at: fame.so

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