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The Ecommerce Toolbox: AI in Retail
NäringslivTeknologi

E-commerce Expert Lorenzo Riberto: Taking Omnichannel From Buzzword to Strategy

19 min•10 september 2024
In this episode, Kailin Noivo sits down with Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol, to explore:

  • How to craft a truly integrated omnichannel strategy that meets customer needs across every touchpoint
  • The critical role of digital transformation in enhancing customer experience and operational efficiency
  • Key differentiators between basic and advanced omnichannel approaches, and how to implement them effectively
  • The unique challenges and opportunities of managing wholesale versus direct-to-consumer sales channels

The Ecommerce Toolbox: AI in Retail is handcrafted by our friends over at: fame.so

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