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The Ecommerce Toolbox: AI in Retail
NäringslivTeknologi

E-commerce Expert Nicholas Greatrex of TFG Brands London: How to Understand Multi-Channel Conversion Rates

18 min•14 augusti 2024
In this episode, Kailin Noivo is joined by Nicholas Greatrex, Chief Marketing Officer at TFG Brands London, to explore

  • How to monitor conversion across multiple brand and geographic channels

  • Whether you should have a centralized database for multiple brands

  • How to avoid going too far with personalization

  • Whether loyalty programs are a worthy investment

The Ecommerce Toolbox: AI in Retail is handcrafted by our friends over at: fame.so

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