Sveriges mest populära poddar
The Ecommerce Toolbox: AI in Retail
NäringslivTeknologi

E-commerce Expert P.J. Worsfold: How to Personalize eCommerce Experiences in 2024

18 min•20 december 2023
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by P.J. Worsfold, Director of eCommerce and Marketing at JD Sports Canada, Livestock Canada, and size? Canada, to discuss:

  • The shift in consumer attitudes towards buying online
  • The different personalization measures eCommerce brands can take
  • How AI will change search functions for the better
  • The constant challenge of attribution

P.J. Worsfold is the driving force behind some of Canada’s most successful online shoe retailers, including JD Sports Canada, Livestock Canada, and size? Canada. He is an expert in combining technology with business strategy to drive sales, making an innovative approach to eCommerce. He also acts as an eCommerce Consultant to the fashion industry, seeing eCommerce as more than selling; it’s about giving access to a brand.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and Google Podcasts. Instructions on how to do this are here.

The Ecommerce Toolbox: AI in Retail is handcrafted by our friends over at: fame.so

Fler avsnitt av The Ecommerce Toolbox: AI in Retail

Visa alla avsnitt av The Ecommerce Toolbox: AI in Retail
Don’t automate what you can’t govern with David Levin
•22 min
Lean teams, flexible ops, and the AI search era | Debra Sabourin, Perry Ellis International
•20 min
The agentic future of grocery: Preparing the digital shelf so that machines can find products at Nestle
•20 min
Gen AI in retail | Why GEO is replacing SEO according to Euromonitor International
•21 min
Applying a founder mindset to scale a heritage brand at Adrianna Papell
•18 min
How PopSockets balances marketplace mass appeal with niche D2C demand
•18 min
Navigating the future of AI discovery with Lauren Juster of Folio Society
•22 min
Improving conversion and reducing revenue leakage at Mejuri
•30 min
Why the ecommerce website is dying (and what is next)
•17 min
Ink and identity: How Mad Rabbit builds community through authentic branding and membership
•21 min

The Ecommerce Toolbox: AI in Retail med Ecommerce Experts, Noibu finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.