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The Ecommerce Toolbox: AI in Retail
NäringslivTeknologi

E-commerce Expert Ryan Finley: Why Collaboration and Good Product Data is Key to Robust Site Search

18 min•19 juni 2024
In this episode, Kailin Noivo interviews Ryan Finley, Senior Manager of E-commerce for Search and Findability. Together they discuss

  • Why collaboration is key for Search departments, particularly with Merchandising
  • Why education is a crucial part of the role of a professional operator in Search
  • When should a business take the leap to create a dedicated Search team
  • The limitations of AI in understanding customers’ real intent
  • The challenges of shifting data analytics platforms

The Ecommerce Toolbox: AI in Retail is handcrafted by our friends over at: fame.so

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