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The Ecommerce Toolbox: AI in Retail
The Ecommerce Toolbox: AI in Retail

E-commerce Expert Taylor Becker of Polar Electro Oy: Sales is a Symptom, Track Other Metrics

21 min•7 februari 2024
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Om avsnittet

In this episode, Kailin Noivo is joined by Taylor Becker, Head of DTC & eCommerce in North America at Polar Electro Oy and Founder of Tailored Approach to discuss:

  • The key to transitioning from traditional sales to eCommerce
  • The importance of customer experience in the modern eCommerce landscape
  • KPIs for the success of an eCommerce transformation
  • Why awareness of eCommerce is a critical challenge facing leaders in the space

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