From Boutique to Browser: Ewoud Frielink on Scaling Personal Touch with Tech

Today we explore the future of personalization in ecommerce with Ewoud Frielink, CTO of Omoda. As a leading Dutch fashion retailer, Omoda is pushing the boundaries of AI-driven experiences. Ewoud shares how the company launched its AI stylist, refined its omnichannel approach, and harnessed generative AI to bring boutique-style service to scale. Tune in for expert insights from the forefront of fashion and technology.

What You’ll Learn:

Why personalization is Omoda’s core differentiator and how they’re scaling it with AI
How to launch an AI stylist customers actually want to use
Ways Omoda is using generative AI to improve product data and customer experience
Why traditional chatbots fail and how LLMs are changing the game
How to shift from “search-and-scroll” to predictive, personalized shopping
What Omoda is experimenting with next: AI-generated imagery and lean-back content

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