From Chaos to Composable: Inside Baerskin's Tactical Rebuild with Gus Fune

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Today, we explore the future of ecommerce infrastructure with Gus Fune, Chief Technology Officer (CTO) at Baerskin Tactical. As a global tactical gear brand, Baerskin is transforming how lean teams recover fast and scale smart. Gus shares how his four-person team rebuilt their ecommerce stack in just three months, stabilized revenue with a composable architecture, and built a developer-first culture that enables rapid experimentation. Tune in for practical insights on replacing legacy systems, managing 40+ microservices, and what truly drives innovation in ecommerce.

What You’ll Learn

How to rebuild ecommerce infrastructure fast (and avoid re-platforming pitfalls)
Why developer experience is critical to executing marketing ideas
The real cost of failed third-party platforms, and what to do next
Why composable systems help prevent total outages
How to think about AI for internal tooling vs. frontend optimization
Lessons in data alignment between marketing, product, and engineering

Want to uncover hidden friction and convert more revenue? Click https://www.noibu.com/demo to book a demo of Noibu — the ecommerce monitoring and experience analytics platform

The Ecommerce Toolbox: AI in Retail is handcrafted by our friends over at: fame.so

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