How Carrefour Uses AI to Eliminate Revenue Leaks and Build Trust With Jean-Philippe Blerot and Kailin Noivo

We’re resharing a standout episode of Commerce Innovators! Hosted by Caleb Bryant, GTM Strategy Lead for Salesforce Commerce Cloud, this conversation features Jean-Philippe Blerot, Head of Digital, AI & Ecommerce at Carrefour, and Kailin Noivo, Co-Founder of Noibu.

Together, they unpack how Carrefour is using AI to optimise grocery ecommerce at scale. From avoiding hidden revenue leaks to earning customer trust week after week, it’s a tactical masterclass in digital operations, loyalty, and AI-powered performance.

What You’ll Learn:

Why trust is the most important KPI in grocery ecommerce and how to earn it weekly
How Carrefour tracks loyalty, churn, and NPS to gauge digital performance
How AI helps detect hidden issues before they cause customer drop-off
Why resolving bugs in staging is 1,000x cheaper than in production
The 3 horizons of revenue optimisation Noibu delivers to ecommerce teams
How Carrefour uses AI and automation to manage releases, QA, and site health
Why missing product images can silently tank SEO and conversions
How Carrefour balances performance across both mobile app and web

Want to uncover hidden friction and convert more revenue? Click https://www.noibu.com/demo to book a demo of Noibu — the ecommerce monitoring and experience analytics platform

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