How Topps Built a Global Collectibles Brand Without Losing Customer Trust With Sayed Suhail Gaffar

Today we dive into the future of omnichannel ecommerce with Sayed Suhail Gaffar, VP of Global Ecommerce at Topps Company. Sayed shares how the iconic collectibles brand expanded globally, modernized its customer experience across channels, and why setting customer expectations, and meeting them, is the ultimate driver of loyalty. Tune in for strategies on balancing retail partnerships, ecommerce growth, and digital innovation in a fast-changing market.

What You’ll Learn

How Topps expanded its brand globally across digital and retail
Why omnichannel isn’t about channels, it’s about the customer experience
How setting clear customer expectations builds loyalty
The critical mistakes brands make when KPIs compete across teams
How NFTs still have future utility beyond the hype
Why the post-purchase experience matters more than the checkout journey

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