The economics of the Internet are changing as the foundational ad-driven model is being disrupted. How will this impact the cost of things we’ve long enjoyed for free on the Internet?
SHOW: 697
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SHOW NOTES:
- ChatGPT-style search will cost 10x more for Google, Microsoft
- Stratechery on Apple ATT
- Apple App Tracking Transparency
- Apple ATT change in IOS will have $10B impact on Facebook (Spotify)
- Is streaming really cheaper than the cable bundle?
- Google eliminates free Gmail accounts
- Twitter will start charging for SMS 2FA
- BMW charging monthly for heated seats
THE EVOLUTION OF HOW THE INTERNET WAS PAID FOR
- Original Internet - Funded by the US Gov’t (ARPANET)
- Walled Gardens - AOL, Compuserve
- The Rise of Web Browsers, Search Engines and the Open Internet
- The Rise of Consumer Broadband and Over-the-Top Services
- Advertising as the dominant business model, and building moats
THE DISRUPTION OF THE AD-CENTRIC INTERNET AND ITS IMPACTS
- Google moats for ads/search - Maps, Gmail, Android, Weather, Flights, Stocks, etc.
- Google, Facebook, Amazon, Apple have build huge ad businesses
- Apple is disrupting mobile advertising with ATT
- Microsoft is disrupting search with ChatGPT (and OpenAI)
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