Ep 3 Teddy Goes Shopping

Like many Americans, Teddy judged the USSR through a consumer lens. What could Soviets buy? How much? And what was up with those long lines and shortages? Teddy wasn’t very impressed. Yet, the “standard of living race” was a front in the Cold War like any other. And Soviet communism was losing. But things were never so simple. By the late 1960s, Soviet people were consuming more than ever. They were becoming consumers just like in the West. So, what was it like to shop in the USSR? And was buying stuff part of the Soviet dream?

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